An Italian Icon, Made New
The rebranding of Acqua Fiuggi celebrates its rich heritage while embracing the future. A fresh new logo, innovative packaging formats, and a sophisticated design all tell the story of a captivating journey—one that has preserved Fiuggi’s true character. For over seven centuries, it has stood as a mark of Italian excellence. Acqua Fiuggi is a special oligomineral water, representing quality, wellness, and timeless purity.
Origins and History
The history of Acqua Fiuggi stretches back nearly a thousand years, when its healthful qualities were already well known. From popes to Michelangelo, over the centuries, this water has been associated with a balanced and restorative way of life. Once a symbol of luxury and uniqueness, it became a celebrated icon of Italian well-being across the world in the 19th and 20th centuries.
Nestled in the heart of the Apennines at 750 metres above sea level, in a pristine landscape where nature and tradition flourish side by side, lie the Bonifacio VIII and Anticolana springs. Their distinctive mineral content produces a pure, light, health-giving water — a gift from nature and a genuine ambassador of Italian authenticity, enjoyed worldwide.
